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Steve Irwin's zoo 'on brink of ruin'

21 Feb, 2011 12:56 PM
Former Australia Zoo staff, sacked in the wake of the Queensland floods last month, say the zoo appears to be on the brink of financial ruin.

The former staffers took aim at the Sunshine Coast tourist attraction's management, saying the zoo has been crippled by poor planning and debt.

Up to 30 staff have been sacked, including 22 last month, and dozens more have been forced to take unpaid leave and job share, the former workers told New Idea magazine.

Zoo management blamed last month’s job losses on fewer visitors due to floods and the global economic crisis.

But former Australia Zoo receptionist Amy-Lee Hines told New Idea “a lot of people are scared to tell the truth but the truth needs to be told.

“If things don’t turn around, [Australia Zoo] will go down,” she is quoted as saying.

The zoo’s former curator Bruce Murdock told the magazine the management team was struggling with their ‘‘one-man brand’’.

‘‘It’s terrible,’’ he is quoted as saying.

‘‘They have blown millions on poor planning and poor execution.

‘‘They have dreams, but they don’t know how to put a structure in place to make it happen. There is no funding allocation, no budgeting for the long-term.

‘‘Steve had a lot of dreams. But they were massive dreams that only he could fund. After Steve died, they said they were still doing everything he wanted.

‘‘They are trying to do it on the back of Bindi and Terri, but I don’t think they can support it.’’

Further comment has been sought from Australia Zoo management.

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Date: Newest first | Oldest first
OMG ~ how disappointing to hear this...

To think that Steve Irwin's Legacy has been mismanaged and let get to this point...!!!

Perhaps a little less over-focus on Bindi's TV Career and more focus on the Australia Zoo itself could have helped...

Posted by SyBelle, 21/02/2011 1:56:01 PM
I hope this is not the case. Australia Zoo is a great attraction and it would be a shame to see it close down.
Posted by JDubya, 21/02/2011 2:11:35 PM
This was always going to happen... mismanagement or not Steve Irwins shoes are just too big to fill. He was known around the world for raising millions of dollars to support his conservation efforts. Something that Bindi could never emulate... It was a sad day for the Zoo and Australia when he died.
Posted by Farmer Greg, 21/02/2011 3:32:32 PM
As soon as Steve died, his dad was thrown out and Steve's wife took over. The focus has been on turning Bindi into a brand name and this has flopped big time. Millions have been wasted on dvd'sand every conceivable toy being made and marketed, but people are over it. A heap of unwanted toys are being auctioned off for a song right now...Lucky for the unpaid trainees at the park, isn't it???
Posted by Sharyn, 21/02/2011 7:31:30 PM

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Steve Irwin's tourist destination on the Sunshine Coast is in financial strife, former staffers say.
Steve Irwin's tourist destination on the Sunshine Coast is in financial strife, former staffers say.

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