VicRoads suggested crossing supervisors could carry small advertising logos on their uniforms after commercial deals had been struck by individual councils.

Frankston Council pays supervisors $18 an hour under a shared arrangement between the state government and the council.

This is based on a complex formula arrived at by calculating pedestrian and vehicle traffic numbers.

There are 73 supervised school crossings in the City of Frankston, with 4000 children using them each school day.

The council's general manager of development Jane Homewood said: "Over the years, a greater proportion of the funds required to operate the crossings has been shifted to local government.

"The council has not investigated seeking corporate sponsorship for school crossings."

VicRoads says its subsidy to local government has risen 40per cent in 15 years at a rate of 2.6per cent a year.

A review of the school crossing supervision program is expected mid-2011.

Last week, Banyule Council in Ivanhoe voted to ask schools and local businesses to help pay for crossings supervision.

Its mayor Wayne Phillips was reported as saying the state government should take full responsibility for what is a safety program.